In this episode we had the pleasure of speaking with TJ Douglas of Urban Grape. In this episode we speak to TJ about:
TJ’s Bio
TJ Douglas is the owner of The Urban Grape, a ground-breaking and wildly popular wine store in Boston. The store concept is simple, but revolutionary – Drink Progressively. Their Progressively Shelving system of sorting wine by its body, instead of by varietal or region, brings ease and unexpected surprise to customers, and business is booming as a result. The Urban Grape has won multiple accolades as Boston’s Best Wine store from both Boston Magazine and The Improper Bostonian, as well as a 50 on Fire award from BostInno, an innovation think tank in the city. In 2018, Vinepair named The Urban Grape the top retail store in the North East. In 2019, UG was profiled in Food & Wine magazine and was named a Top 100 Wine Retail Store in America by Beverage Dynamics.
As the wine buyer, head sales person, and architect of Progressive Shelving for The Urban Grape, TJ is directly responsible for the stores’ successes. He has been profiled by Boston Magazine, Boston Common, The Boston Globe, The Boston Herald, The Improper Bostonian, Massachusetts Beverage Journal, and Terroirist, and has been featured on Dining Playbook (NESN), New England Living (CBS), Chronicle (WCVB), French Oak TV, and How2Heroes. Thanks to TJ’s leadership, The Urban Grape was also called “Boston’s Revolutionary Wine
Store” in a cover story for Beverage Dynamics. He has taught classes on drinking progressively at, among other places, the Boston Center for Adult Education, Boston University, and the Boston Wine Expo. He’s the co-author of The Urban Grape’s bestselling wine education book Drink Progressively, and the resident wine expert on the New England life style show, “Home, Life, and Design.”
TJ is an active member of his community, serving on the Board of Trustees of The Fessenden School and Summer Search Boston. He is dedicated to increasing diversity in the wine industry especially by creating job opportunities for people of color. He lives in Boston with his wife and two sons.
For more information:
https://www.theurbangrape.com/
Social Media:
Instagram: @urbangrape
Facebook: @urbangrape
Twitter: @urbangrape
Resources: